Agent Lead Strategy · 8-Week Ramp

Lead Order Planner

Build your week-by-week lead order. You start with cheap aged "bonus" leads for reps and habits, steadily integrate DEA, and ramp into DLHA so that by week 8 your order is built around DLHA + DEA with bonus leads as supplement. Your budget scales up as you go, and your leads never expire. Every week adds to a pipeline you keep working.

Need more reps? Live Dial coaching sessions are free, coached reps with real time feedback, on top of whatever you order here.

Contract Level

Schedule (working hours / week)

Starting Weekly Budget (Week 1 · grows over 8 wks)

$200$300 $500$700

ROI Multiplier (annualized commission ÷ lead spend)

Monthly Net Goal (advance − lead spend)

$3k$6k $10k$15k

The 8-Week Shift & Scale-Up

Bar height = that week's budget (scaling up ~50%). Color = where it goes. Aged "bonus" volume up front for reps → DEA integration → DLHA-led order with bonus supplement by week 8.

DLHA (Digital A) DEA · Digital Economy Bonus leads (B-H)

Your Weekly Lead Orders

Economics & assumptions, tune to your numbers

Income is modeled as ROI multiplier × lead spend (the multiplier you pick above), so your lead mix drives volume, learning, and pipeline, not the ROI rate itself. The values below convert that commission into policy counts and split it into advance vs. annualized. These are planning estimates, not guaranteed results. Edit anything and the whole plan recalculates.

Average AP per issued sale

Issue / placement rate

Advance rate (of annualized paid upfront)

Budget growth by week 8

Lead Type Key

Digital, your focus

DLHA MP Digital Lighthouse Mortgage Protection (Digital A)
DLHA GL Digital Lighthouse General Life
DEA Digital Economy

Mail-In (MI)

MIA freshest, exclusive 17d
MIB / MIC 14d · bonus
MID-MIH aged 28d · bonus (levels 80-90)

Call-In (CI)

CIA freshest 17d
CIB / CIC 14d · bonus
CID-CIH aged 28d · bonus (levels 80-90)

Strategy by contract level, 80: aged-heavy learning ramp (B-H bonus; weekly caps CIH ≤50, MIH ≤30, other call-in ≤30). 85-90: DEA focus + a little DLHA (min 5) + higher-tier bonus only (MIB, MIC, CIB, CIC). 95-105: digital only, DLHA 10-20 + DEA. 110-130: DLHA only (no DEA), 15-30 by budget. Order minimums: 5 for A-types, 10 for bonus leads; max 4-5 types/week.